Open where your business belongs.

At Woodway Collective, we help franchise owners make location decisions with precision and conviction—merging data science with on-the-ground insight. From first market entry to multi-unit expansion, our process blends analytics, experience, and advisory depth to turn complex real estate choices into confident investments.

Our work starts with understanding people, not parcels.

We study where your customers live, work, and spend. We map their patterns—traffic, income, lifestyles—and then identify sites that naturally connect your brand to their daily flow. It’s a process that balances market data with common sense, analytics with intuition, and growth with integrity.

We call it the science of franchise location success.

Our Approach

  • Define Success Together

    We clarify your brand’s goals, target economics, spacing rules, and customer profile so every site fits both the franchisor’s standards and your long-term financial plan.

  • Model Demand Before Dirt

    We build customer and trade-area models that highlight where opportunity truly lives, long before we start touring sites.

  • Build the Shortlist

    We blend data and local knowledge to identify the most promising locations, scoring each against visibility, traffic, access, anchors, and co-tenancy.

  • Tour & Evaluate

    We walk sites alongside you and your franchisor, weighing not just price per square foot but potential per customer. Every site receives a clear, comparable scorecard.

  • Negotiate Like Owners

    We advocate for you through every LOI and lease—securing the terms, TI packages, and protections that strengthen your unit economics.

  • Support Through Build-Out

    We stay connected as you move into design, construction, and opening—coordinating with landlords, architects, and franchisors to keep your project on time and on budget.

  • Learn, Refine, Repeat

    Post-opening, we review performance versus forecast, helping you sharpen your model for the next location.

What Sets Woodway Apart

What We Deliver

We Start with the Customer

Most firms begin with maps. We begin with people—analyzing who your ideal customer is, where they are, and what drives their decisions. Only then do we match the market to the map.

We Pair Data with Experience

Our tools are modern, but our instincts are earned. Each partner has operated or advised franchise businesses firsthand, giving us perspective that no algorithm can replicate.

We Operate with Integrity

We see every deal as a long-term relationship, not a short-term transaction. The right site should grow with you—sustainably, profitably, and in alignment with your brand values.

We’re Built on Texas Roots

Born from lifelong friendships under the live oaks of Victoria, Woodway Collective was founded on the belief that success takes root in trust. We bring that same grounded integrity to every market and every client.

Data-backed market analysis—demographics, traffic, and psychographic modeling.

  • Site scoring and trade-area mapping.

  • Franchisor compliance for spacing, signage, and prototype standards.

  • Financial modeling—rent-to-sales, breakeven sensitivity, and payback periods.

  • Negotiation and deal structuring that favor long-term value.

  • Post-opening benchmarking to guide future market expansion.

Our Services

  • Launch Site

    First-time Franchisees

    Everything from market modeling to LOIs and lease execution, designed to open your first store with confidence and clarity.

  • Market Entry

    Multi-unit Operators

    Strategic expansion planning, 2–3 trade areas, rolling site pipeline, quarterly progress reviews, and long-term growth modeling

  • Programmatic Rollout

    Franchisors

    Territory design, brand guardrails, preferred broker network, and rollout dashboards—built to scale consistently across markets.

Let’s find the site that fits your story.

Whether you’re opening your first unit or your fiftieth, we’ll help you grow the right way: rooted in data, guided by experience, and built to last.

Start your site search with Woodway Collective today.